Chapter 8 and our milti-modal project

I found this chapter reading very important to our work on the multi-modal project. The part that helped most was probably the part about the three things to consider while molding the project, (purpose, audience, and form. Our purpose is dissecting the way people view gender, and our audience will probably be Clemson students, (and our professor of course.) This means the form we take will probably be plain style. I say plain style because the subject were talking about is one that is probably close to everyone’s hearts in some way or form, so explaining and informing them about the subject would be bashing them over the head with a dead horse. We’re also trying to get an idea of what people think about gender rather than try to push a certain opinion on people, and will be getting information from ordinary, street folk, so simple is probably the way to go.

            Also, seeing as our audience is students, a simple, informal dialogue might be the best way to connect on a personal level. They are, however, college students, so talking down to them will get the project nowhere. The trick will be to challenge them without seeming pretentious.

            Of all the ways the chapter brought up to get your point across. We will obviously be using a website for this particular project. Our practice in class means we have a pretty good hang on things as of now. That does not mean the other techniques will be ignored. In fact, since a website allows you to use multiple pages, it would be possible to incorporate all of them if needed, one for each page. Or, if needed, multiple visual arguments could be used on the same page to complement each other.

            The part about using the visual and verbal elements at once was definitely helpful. If this project is going to be as successful as we want it to be, then arranging the words and pictures will be very important. I imagine I could probably sketch a rough cartoon or something to encompass what this paper is all about. That way, even if someone gets lazy and decides they don’t want to read the whole thing, the image will still be stuck in their head, forcing them to think of it on at least some level. I also found the cartoon on figure 8.3 to be helpful. As much as I hated the idea, it showed that the real thought needs to go into the small eye candy, not the actual meat of the project.  

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Adoption paper outline

Part 1: Introduction

A: Bring up question of legality vs. culture in adoption. (This shall probably be your thesis.)

B: State your thought on the matter.

C: bring up any misconceptions, (be they true or false,) that may have lead you to think this. (will probably mesh with part B.)

D: Ask the “audience” weather or not that is the case.

Part 2: Brief background

A: give a brief history of adoption, (how it’s been around since ancient Rome, biblical references, ect.)

NOTE: Be careful with this part, most of the paper is history, so don’t “spoil” anything.

Part 3: History of AMERICAN adoption.

A: give the basic run-through of how adoption developed in America.

B: Mention how the culture of American adoption is what the American government based legal adoption off of.

C: assure that it was the culture of America that wanted a system of legal adoption and pushed for it in the 1900’s.

Part 4: What IS adoption in America?

A: Mention our basic idea/definition of adoption.

B: go over its roots in Christian religion and how that affected our view of it.

C: Develop on how this evolved into modern adoption.

Part 5: Is it the same elsewhere?

A: assure the audience that the former paragraph was talking of AMERICAN adoption, and that the ideas and execution of adoption in other countries are VERY different.

Part 6: Greco-Roman adoption.

A: give them a basic rundown of adoption in ancient Rome and Greece.

B: Tell about how there was no push for legal adoption in Rome and Greece, it just kind of happened out of convenience, (culture came first though.)

C: Tell why exactly it was convenient, (inheritance and all.)

Part 7: Greco-Roman V.S. American

A: compare and contrast the obvious differences in the two ideas.

B: give an analysis on how the culture v.s. the legality of adoption was different and similar in both eras.

NOTE: make a mention the legend of Hercules, (supposedly he was adopted after getting kicked out of mount Olympus, much like our system, showing that there WAS a similar system of adoption, it just never hit the courtrooms.)

Part 8: Japanese adoption

A: give brief history of adoption in Japan.

B: talk about the dubious side of Japanese adoption.

C: show how the government had to change things for the better.

D: Note that they did it both for family AND inheritance reasons.

Part 9: Japanese vs. the other two.

A: Tell how the legal V.S. cultural angle there was MUCH different that the American and Greco-Roman histories.

B: Emphasize that this was because of the special situation the country had been put in as a pose to the other two nations and eras.

Part 10: Conclusion

A: Sum up that adoption is like any other part of our respective cultures, (music, food, family, ect.) in that most all nations have it, but we all define and experience it differently.

B: Therefor what changes/shapes adoption isn’t necessarily legality or culture, but a combination of the two mixed with circumstance.

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Plan for my research paper

I am planning on doing my research paper on the history of adoption. I am particularly interested in how modern documentation techniques and other modern conventions have changed today’s adoption from adoption in the past.

I have already used the official adoption website and general history research websites for information on the subject. I might use other adoption websites, maybe from other parts of the world so I can broaden the spectrum of my subject. Case studies might also be helpful to look into the personal aspects of the process, rather than the legal and cultural.

Finding case studies might be difficult, but I’m sure finding famous adopted people won’t be. If I can find some famous adopted people, I might be able to read the children section in their biographies and find out about their adopted lives there. I could also look at personal interviews done on people who are not famous.

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Articles I have found on my subject matter
I’m really liking this article. The article gives a detailed outline of the history of adoption. It is consise enough to give me good information about the subject at hand without bogging me down without too many specific details. I’ll probably be referencing this if I do my paper on adoption.
This article lists the statistics currently attatched to adoption in America, both now and in years past. It also provides reasons that might or might not lead to the numbers that are being presented. The information in this article might be a nice complement to the information in the previous one.
This is an article about the symptoms of Internet addiction dissorder. The draws attention to the fact that not much research has been done on it, (and what is being done has been done to recently to draw any conclusive evidence on.) It also points out many similar things that people have gotten addicted to in the past long before the internet, (like reading.) It was an itneresting article to say the least.

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1.) Is the rise in digital technology causing more hermits in the United States?
I was thinking that with things like digital and tech addiction, the amount of hermits in our country might be on the rise. This would be an interesting topic because things like this are happening in advanced Asian countries and I think it might be hitting America too.

2.) Is the rise in impregnating technology causing less orphans to be adopted?
I think that with things like invitro fertilization to turn too when a couple can’t have “their own” kid, the nich of adoption might be replaced by machines, thus causing less orphans to find homes. I think that if this is in fact the case, being aware of it might help some orphaned kids to find a home.

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Welcome to the NHK in one image. (Thesis)

This is a still frame from the anime “Welcome to the NHK,” a show about a young man who’s psyche boarders insanity as he is afraid to leave his apartment due to paranoia, and hasn’t taken a step outside in years. This image does a perfect job of capturing the shows dark view on isolationism and represents the hectic mind of the crazy people that inhabit the cast.

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The “Campaign for real beauty” analysis

In Susie Orbach’s “Fat is an advertising Issue,” she takes a negative point of view towards the imaging that the modern media puts on women, and the adverse effects of the pressure it puts on all the women, (old and young,) of the world. While I do think the essay’s heart is in the right place, I think the moral side of the argument is kind of distracted by some advertising agenda for Dove body care products.

The essay kicks off pretty hard with some pathos, trying to remind women of the way adverts and modern media images make them feel bad, and trying to get the men to understand the plight of our loved ones. One of the biggest ways it makes an emotional connection to the audience is by reminding them how this effects not just “their loved ones,” as a vague, all encompassing idea, but by specifying “their wives, mothers, lovers, sisters, and daughters.” This automatically conjures up the feelings we have for those people, and will inversely make us feel contempt for anyone or anything that would make them feel bad.

The piece doesn’t forget to take a subjective point of view either. Orbach gives us statistics of how women around the world have reacted when such images were immediately injected into their cultures, giving us the logos of the essay. The results aren’t pretty.

The kairos was a major part of Susie’s work. While images are nothing new, the concept of advertising has had a sudden jump in our culture lately. If you look, pretty much every flat surface outside is probably dominated by some company wishing to push their product on us, (and a good number of them have pretty women on them.) In fact, this recent issue is what caused Dove, (the company she’s working for,) to start the “Campaign for real beauty,” to get real women to feel less self conscious about their bodies.

The company, though, is where I think the main problem with this essay lies. While I do think that the double whammy of a published author and a credible company does establish good ethos, the credibility of the Dove company is used a bit too much, almost like the essay itself is advertising. Sure we get a good message about trying to feel more assured in ourselves and trying not to put pressure on women about their bodies, but when this message is regularly interrupted by the brand name “Dove,” it does cause me to question the motives of the article deep down. Is the article trying to put Dove on a pedestal by making all other beauty product advertisers look bad?
If so, this would in part undermine the point the article was trying to make in the first place. If the essay is making a seemingly anti-advertising stance, wouldn’t constantly reminding people where the reader that all this good will is brought to you by Dove be kind of hypocritical? I know that the purpose of the essay wasn’t JUST about advertising, it was about the negative feelings the images of perfection in advertising make women manipulate women make them feel bad. But by doing the OPPOSITE, and saying, “Despite what the ads say, you look GREAT! (Now go buy some Dove skin care soap,)” couldn’t it be argued that your doing the same thing, setting yourself up as a messiah of self image to deliver these poor women from the bonds of self-doubt brought to them by the other beauty care companies, therefore exploiting the same emotions, just in a different way? Because if you look at it that way, their really no different than Dove is no different than the other companies, their just taking the approach from a different angel.

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Ufo Picuture thesis

While the pathos of this image may invoke panic at the thought of a mysterious alien visitor might scare us at first, the other parts of the “photo” fall kind of flat. As far as ethos is conserned, there is not much credability, seeing as the photo was probably taken by some unknown ameture who knows nothing about basic things like focus, (not to mention I got the picture off a website catogorized as “Alternative spirituality/ occult,” which aren’t exactly words that scream “Reliable”. And as far as logos goes, while it’s up to debate weather or not we are alone out there, what isn’t debatable is the existance of photoshop, which could eisily make pictures fake ufo pictures that look much more realistic than this.

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Heinekin coliseum ad not so brilliant.

In this ad, we clearly see an arrangement of Heinekin brand beer bottles arranged into a structure that looks like the roman coliseum with the words, “History is made in Rome,” at the top. This ad is trying to associate the fact that it was made in Rome with the mighty Roman empire, making anyone who drink it feel mighty and special through association. But does this approach work completely, or will some people actually be turned off by the image that is intended to sell their product.
The immediate rhetoric tool we see here is ethos. By making the stack of beers look like the coliseum, (arguably the most famous and recognizable structure in Rome Italy,) we automatically know that the beer comes from a great place, rather than showing a picture of a regular factory or a run-of-the-mill distillery.
This also ties into the pathos of the advert. By associating Heinekin with the strongest reminder of the Mighty Empire of Rome, we get the feeling of power, something all of us struggle with and want somewhere inside.
Using logos, we draw the conclusion that by drinking this beer, we too, can feel like an emperor of a kingdom! Just look at the majesty of the image! Doom and gloom clouds surround the structure, but from the middle of the building, a pillar of light spews out, splitting the heavens themselves! Surely this captures the might of the Heinekin beer product!
Well, it might, had the advertisers considered kairos. While the Roman Empire may be associated with might, the coliseum has a different meaning entirely. For the few of you who don’t know, the coliseums were Roman sports arenas…where millions were SYSTEMATICALLY MURDURED FOR THE PURPOSE OF SHEER ENTERTAINMENT!!! Had this ad been published back in the year 100 B.C., this might have had a positive effect on an audience of Roman citizens, who enjoyed these games quite often. Nowadays, though, that kind of stuff just doesn’t fly. When we see the coliseum, we aren’t reminded of power or victory, we’re reminded of bloodshed and genocide! When I first saw this, I didn’t think it was advertising beer, I thought it was a PSA about how many lives are taken by beer, as if to say, “More people have died in car accidents caused by alcohol than died in the gladiator games!”
To add to this, the Heinekin logo is small and neatly tucked into the corner, where it’s cool greed color blends in nicely with the brooding dark-blue background, so there’s a chance someone just passing by this logo won’t even know about the brand name if they don’t take a closer look.
So all in all, we are given an image associated with the most barbaric sport in the world, and a message that, weather intentionally or not, links your product to certain death. This pretty much ensures that anyone who sees your advert is likely to not want to drink beer at all, let alone your brand specifically. But hey, at least they won’t be buying from your competitors.

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The Attraction of Images

Unless you’re blind, you see images every day. From the Television, to the billboards on the side of the road, to the faces of your friends as you talk. But I noticed there is one large difference between the blue valley on your motivational poster and the run-down creek in the woods behind your house. Chances are, one is much prettier.
Okay, most people know that images used for advertising are much more embellished than the actual products they represent, and even if no deceptive image-tricks are used, you can bet they only capture the cream of the crop on camera. But to be fair, which would YOU buy?
(Pictures taken off of and respectively.)

Pictures are always more attractive in advertising than in real life, right? Well, maybe not always. Sure we’re all familiar with the scantily clad models trying to sell us cars,
(image from
But what about this sexy migraine lady? (Image from
She’s not hideous, no, but she’s definitely no supermodel. So if all images in ads are supper pretty, why does stuff like this appear every now and then?
Well, the point of an ad is to make the customer want to buy your product, usually by making the product seem better than it is. Most ads do this by making the image your looking at more “sexy.” This tells the viewer, “if you drive our car, you too can have gorgeous women like this,” or, “buy Burger King, all our hamburgers look this delicious,” when in reality your likely to get a chunk of plastic-looking meat and your fat ass is never going to attract any supermodels unless your already very rich, (in which case, you probably don’t need the car.)
In some ads, however, it’s more important to identify with the customer on a personal level. The migraine ad wants you to think it can bring YOU relief, not that skinny bimbo your husband is likely ogling at. No, you HATE her, and secretly enjoy watching her suffer. So, the migraine ad uses a more average, down to earth looking person, someone you can identify with.
So, as you can see, not ALL advertising contains images that would lead us to believe we’re living out a scene from “The Uglies.” Some need a down-to-earth apeal, and will use pictures that accommodate this allusion.

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